TeqTalk

Hello, everyone, and welcome back to TeqTalk.The podcast where we delve deep into the world of technology and innovation.

I am your host, Jass, and I’m thrilled to be here for a very special episode.We are dedicating this episode to the groundbreaking innovations happening in the life sciences organizations.
Life Sciences and industry that never ceases to amaze over its advancements
and contributions to the betterment of humanity.But with progress comes challenges.And there are plenty of challenges for life sciences organizations today.
So from regulatory hurdles to the complexities of drug development,
from ensuring patient safety to navigating the ever evolving land escape of health care access and equity.Life Sciences organizations are facing a myriad of obstacles.
But fear not to your listeners, but there is a beacon of hope on the horizon.
In just a month’s time, salesforce will be launching its latest innovation,the life sciences cloud. So in this episode,we are going to explore the current challenges faced by the life sciences organizations,and how Salesforce’s new cloud solution is poised to address each and every one of them.

So from enhancing patient safety to streamlining drug development process,from ensuring regulatory compliances to fostering collaborations and innovations.

The life sciences cloud Aussie scores promises to be again changing.
So sit back, relax and join me on a journey into the world of life sciences innovations.

I’m sure you won’t want to miss even a single moment of this enlightening session.

So let’s begin with our very first slide.
In the life sciences industry, one of the persistent challenges that
organizations face is the presence of disconnected data sources.

So these disparate sources of data can really hinder collaboration, decision making, and innovation within the organization.So many industries which are based of life sciences operate within silo system and databases.

That store different type of data, for example,clinical trial data, patient records, research findings,sales data, and a lot more.So these systems often lack an integration and make it further very difficult to aggregate and analyze data across the organizations.

So data silos occur when different departments of,divisions within the organization, they maintain their own separate databases and systems,which results in isolated pocket of information that is not easily accessible or shareable across the organization.

Which can further lead to, you know, duplication of efforts,inconsistencies of data, and missed opportunities for collaboration.

Also, some of the life sciences organizations still rely on very outdated legacy system that we’re not designed to handle the volume
and complexity of data generated in today’s digital age.

So these legacy systems may lack modern features such as cloud compatibility, real time data analytics, mobile accessibility, and further, you know, data which leads to data fragmentation.

And, life sciences organizations,they are also subject to stringent regulatory requirements.

Regarding, the collection storage and usage of data such as HIPAA compliance in the US and GDPR in Europe.

So ensuring these compliances within these regulations can be challenging when dealing with disconnected data sources.

As it may be difficult to track and audit the usage of data and access.

So disconnected data sources can also be a source of threat as sensitive information may be scattered across multiple systems with varying level of security controls.

This increases the likelihood of data breaches unauthorized access and data losses as well,which can really impact the organization reputation and regulatory compliances.

And perhaps the most importantly,the disconnected data sources can impede decision making and hinder organizations’ ability to derive actionable insights from its data.

So without any unified data across the organization,decision makers may struggle to identify the trends the spot opportunities or address any challenges which are,coming effectively. The stats reveal that seventy percent of life sciences company applications are disconnected as indeed a significant and very high number.

So this high percentage underscores the fragmented nature of data and systems within life sciences organization,which can hinder your collaboration decision making and further innovation.

However, there lies a tremendous opportunity for the life sciences industry to improve and slowly evolve.So by investing in modern technologies and integrated platforms,life sciences companies can really break down the data silos streamline the workflows and unlock the potential of,their data assets.

So now,let’s talk more about,Salesforce life sciences cloud,which is going to come in, the month of June.So Salesforce Life Sciences Cloud, which is kind of, a comprehensive and intelligent engagement platform is spanning from, clinical and medical to commercial, rims.And this empowers biotech,pharma, consumer health, enterprises to foster more robust integrations within the Etsy’s partners and patients.

So through data driven compliant and trusted innovations on the leading ai CRM platform.And, the organizations can really elevate their engagement strategies to the new heights after using this.So Salesforce also has unveiled that The Life Sciences Cloud is a secure and trusted platform, which is tailored for pharma and medical,

Met tech entities as well. And it is going to aim to accelerate drug and device development,streamline the patient recruitment process retention throughout the clinical journey, and it is going to harness the power of AI to deliver personalized experiences to the customers.

The Life Sciences sector demands integrated compliant and trustworthy solutions underpinned by data AI CRM capabilities to drive enhanced stakeholder engagement from research
and development through commercialization.

So drawing upon its extensive health care expertise,Salesforce is enhancing its offering to better cater to the needs of the life sciences organizations.
And this is going to, introduce features for clinical trials revenue management,personalized communication, empowering the industry with advanced tools to deliver exceptional customer journey.As well. Salesforce Life Sciences Cloud is going to play a pivotal role in expediting clinical trials,seamlessly involving patients, sponsors,sites, CROs on the platform that is both flexible and compliant.So spanning from molecule discovery to manufacturing in addition,

It is also going to facilitate the smooth orchestration of cutting edge therapies and personalized medicine aiming to enhance safety measures and achieve the best possible outcomes for the patients.Salesforce Life Sciences Cloud is intended to raise trial awareness and screen candidates while creating trusted relationships through tailored interactions.So it’s also meant to accelerate eligible participants onboarding with AI enabled auto matching and personalized portals.

So for faster recruitment and reduce iterations.So leverage built in report dashboards,blinding techniques, real time updates on enrollment and drop offs and predictive analysis to help further determine the best next action.

It also involves participant enrollment,clinical trial, recruitment portal is for both like candidates and providers.So, it is also including investigator experience,and patient experience. It has features call as a virtual chat enterprise and a lot more.

So manage it also helps in managing participant enrollment life cycle end to end where the process of screening, recruiting, and enrolling patient in the clinical trial,and prescreening and screening as well.

So participants and clinical trial auto matching functionality is also going to be there.So to ensure successful research and,development r and d, the life sciences cloud is facilitating the activation of appropriate physical or virtual facilities and provide is going to provide ongoing training and support from initiation to close out.

So by seamlessly coordinating between the sites and sponsors,the platform is going to ensure that the necessary resources are effectively utilized that our teams are equipped with the necessary knowledge and assistance throughout the entire process.

Another very important point is foster safety and transparency within the clinical trials.So this is being equipped by clinical teams and investigators with advanced tools to overseas studies seamlessly from initial planning and protocol design to all the phases of the trial.

So the Life Sciences Cloud ensures a digital chain of custody,which is going to enable the traceability of records while also validating documents with electronic sign to adhere to the FDA standards throughout the therapy life cycle.

So this approach empower stakeholders to uphold rigorous safety protocols and maintain kind of transparent documentation practices at every stage of the trial promoting trust and confidence on the therapeutic process.

So the second point is regarding the medical.And it is for optimizing scientific inquiry management and knowledge exchange across various channels.

So improving medical inquiry response efficiency is very important,which is aiming to increase the productivity of medical science license,which is MLS and medical affair teams.

So which enable helping them enable to provide essential signed information to healthcare professional and key opinion leaders more swiftly.So by fostering and collaboration through an integrated suite,the life sciences cloud is going to facilitate the management of medical publications
and customized responses in a very effective manner.

So this integrated approach streamlines communication channels allowing for more efficient knowledge sharing and response delivery.So consequently, healthcare professionals and KOLs will receive timely and tailored information ultimately enhancing their understanding of medical products and treatment.

So by integrating AI with the human oversight and minimize the potential
for errors and manual labor thus optimizing the creation of thorough compliance scientific responses It is going to guarantee the traceability and adherence to regulations throughout implementation of comprehensive audit trials.

Which is also going to ensure the accountability and compliances towards throughout as what Salesforce Life Sciences cloud is committing towards.Improve HCP satisfaction with faster turnaround.So enhancing as HCP satisfaction through quicker turnaround is another thing which is on top priority,which is aiming to achieve expedited responses time from,for the medical inquiries by leveraging an natural language search engine across all the, you know, authorized content repositories and timely delivery of comprehensive and informative cover letters and documents which include safety, profiles, and study results will be prioritized while simultaneously mitigating potential errors through the combination of AI driven automated and human oversight.

So this approach ensures that SAPs receive accurate,relevant, and detailed information promptly.So ultimately, which is going to,foster stronger relationship and trust between the pharma companies and the EtsyPs.

So this is the another aim of,life sciences cloud from Salesforce.So optimize front and middle office operations through the implementation of AI driven strategies and data driven,strategies, which is going to be a real time omni channel engagement with the EtsyPs across sales and marketing initiatives.

So this approach is going to aim,to streamline, enhance efficiency,and foster seamless communication channel with the EtsyPs.Which is going to again ensure a cohesive and efficient engagement experience across the multiple channels in the commercialization Nextiva’s life sciences cloud is dedicated to enhanced
engagement with the EtsyPs throughout intelligence driven experiences.So this commitment includes consolidating sales,marketing, and prescribing behavior data into a unified view of facilitate,dynamic, and personalized engagement strategies.

So additionally, the platform will also provide a personalized portal equipped with chatbots and AI curated promotional and scientific content ensuring that important information is conveniently accessible and tailor to the individual needs.

So this is life sciences cloud is also dedicated to implementing intelligent rebate pricing and discount strategies alongside real time analysis of opportunities to enhance overall performance So in addition,the platform will harness the power of AI to proactively engaged in outreach activities.

Providing timely notifications about impending expirations and identifying potential upsells opportunities.So this commitment underscores this commitment to empower life sciences organizations with advanced tools and capabilities to optimize their sales and marketing efforts.

Former CRM. So Farmer CRM is an engagement platform that will be there to help Farma organize the to interact with the stakeholders using individualized correspondence and their medical,legal, and regulatory approved digital content.

So this includes managing drug samples,capturing provider content, streamlining dosage inquiry across various different channels.

So the pharmacy item includes your SAP engagement and Einstein for,life sciences. The life sciences cloud uphold stringent compliances,standards, including HIPAA and Hydro CSF to save that patient health information and ensure a data security.

So in addition, the platform verifies electronic records in accordance with Title twenty one CFR part eleven,is guaranteeing the integrity and reliability of electronic documentation.So by adhering to these regulatory requirements,the life sciences cloud provides a trusted enrollment for managing sensitive health care data and electronic signatures.

So furthermore, this is a platform that supports industry standards such as your,h l seven, m, and F IR,which is facilitating seamless integration and data exchange across the health care systems.

So through these measures, the life sciences cloud promotes regulatory compliance,data integrity, and interoperability within the life sciences industry.

So the part towards, life sciences cloud is currently,we have multiple clouds For example,current CRM, the health cloud,service cloud, marketing cloud, Salesforce custom apps,built on top of the data cloud and six four GPT and co pilot to reduce waste,protect prior investments, max optimize innovation,
minimize, the disruption. All of these are going to be combined into a one single cloud,which is called as, Lifesize’s cloud.That will have your Etsy engagement, patient services,medical, clinical, call center,marketing, custom apps, built in a single cloud along with Salesforce,Einstein and GPT, supporting throughout or with Salesforce data cloud as well.

Supporting throughout. So at tech focus,we are really excited about salesforce new life sciences cloud,and we believe it’s going to be a game changer for industry.The new platform tackles some of the biggest issues in the life sciences organizations,like improving patients safety and speeding up the drug development.

So with advanced AI and data analytics,it is designed to make operations smoother and more efficient.So we think it will also help teams collaborate better and drive new innovations.
Thanks for tuning into the episode of tech talk.

Stay tuned with us for more insights on how technology is shaping the future for various industries.

Thank you.